Logo Made in Germany Summer Fancy Food Show 2018

LIFEBRANDS Natural Food GmbH

Booth number: Hall 3 - 3227

About us

139 Years of Tea Tradition with a modern Twist

"A tea recipe is like modern art", says Lars Frederik Ellerbrock, founder and CEO of LIFEBRANDS Natural Food GmbH in Hamburg. His family has been trading tea since 1879 and Lars inherited one of the oldest tea manufactures in Europe, the Hälssen & Lyon tea group. "Our passion is to create innovations on a regular basis and to make sure it comes in a modern outfit". Lars refers to his latest packaging innovations – the handstitched cotton tea bag, which is offered in fabulous shapes to give it an individual touch. Our customers can improve their company and brand image as well as their margin within their out of home stores with our great individually made artisan tea bags. The innovative tea bags are biodegradable and can be delivered with organic certified or fairtrade certified teas. Even carbon footprint can be given by CO2 neutral teas.

Products and services

Tea to go

Tea to go

For all QSR convenience customers the latest tea bag innovation is 'Tea to go'. This bag was specifically developed for 12 – 15 oz cup sizes for all convenience clients to allow perfect taste experience, leaf tea usage for improved image and quick brew by innovative concise cut sizes developed by experienced tea masters.

Artisan tea bags

Artisan tea bags

Cotton and sirloin bags, hand made with individual shapes and sizes is the latest innovation of the tea industry. LIFEBRANDS Natural Food developed these tea bags concepts for private label customers within the retail and out of home segment to allow state of the art image improved margins and sustainable packaging. Find out more at LIFEBRANDS booth.


LIFEBRANDS Natural Food GmbH
Holzdamm 28 – 32
20099 Hamburg

Phone: +49 40 18052800
Fax: +49 40 18052850

Lars Frederik Ellerbrock
CEO & Tea Architect
Phone: +49 40 18052850

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